If you’re considering listing your house for sale, it’s important to know the core differences between the types of home listings. When selling your home, the three types of listings are: pocket listings, private listings and public listings. Each type of listing has its benefits and drawbacks! The Ville Team can help you find the home selling strategy to fit your specific needs.
Pocket Listing
A pocket listing, also known as an off-market listing, is a property that isn’t listed on the MLS (Multiple Listing Service). Instead, the listing is kept “in the agent’s pocket.” The real estate agent markets your home by talking to their sphere of realtors and buyers. Pocket listings are often used to test the market or to sell a property quietly without attracting attention. There’s no public marketing or sign in the yard. It’s a great option if you value privacy and don’t want too much attention, but it may limit your options as the property isn’t exposed to a larger pool of potential buyers.
Private Listing
While it’s similar to a pocket listing, a private listing is posted on the private side of the MLS called the Private Listing Network (PLN). Only real estate agents have access to the PLN. Meaning you’ll have a little more exposure to potentially sell the home while still off-market. The private listing is not shown on home search websites such as Zillow or Realtor.com. This still limits the property’s exposure to the broader market. Any public marketing by the real estate agent, like social media or yard sign, is up to your discretion.
Public Listing
A public listing is the most traditional type of listing. The property is listed on the MLS and marketed to the general public through various channels, such as online listings, open houses and advertising. It showcases the property to a much larger pool of potential buyers. In turn, this can help generate more interest and potentially more offers!
Are you ready to list your home for sale? Contact The Ville Team to help you through every step of the selling process!