Catalyzing High Performance with “The Ville”
Celebrities and busy executives have estate managers and assistants to manage their affairs, why not busy households in Naperville? That was the idea behind UrGo2Girl, a business launched by Bridget Salela in early 2013. Soon, she was juggling everything from dog grooming to landscaping and luxury car maintenance for her elite clients.
Eventually, she found herself buying and selling homes on their behalf, even acting as a general contractor on renovation projects. That’s when she fell in love with the process. “My clients began purchasing investment properties and fixing them up,” says Bridget. “That’s when the lightbulb went on. I knew I had to get into real estate.”
Without fully knowing what she was getting into, Bridget signed up for real estate license training and jumped in with both feet. Her experience buying and selling luxury real estate for others, she thought, would give her unique insight as an agent. But in a competitive market like Naperville, a new approach and trusted partner would be her keys to success. “To start this new career, I wanted to have a partner that I knew I could trust, was interested in doing real estate differently, and would hold me accountable to that,” she says.
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